The Plant Daddies—
go ask your father
The Plant Daddies is an urban greenery brand dedicated to connecting people with nature through creative design and education. With a strong community and an ever-growing social media presence, they sought to elevate their digital identity and create a cohesive brand experience. The challenge was to embody their passion for plants and urban greenery in a way that resonated with their audience across both their website, social media , and merchandise.
+ SCOPE—
Born on Sunday was engaged to redefine The Plant Daddies’ presence and develop a compelling narrative that would capture the essence of their brand. This involved a comprehensive overhaul of their website, a strategic revamp of their social media content, and the creation of a visual identity that would set them apart in the urban greenery space. The focus was on delivering a holistic design solution that spoke to the heart of their mission—fostering a deeper connection between people and plants.
Our approach to this project was grounded in collaboration and creativity. We began by immersing ourselves in The Plant Daddies’ world, understanding their values, their community, and the unique energy they bring to the urban greenery movement. This foundational work informed every aspect of our creative process, ensuring that the final output would be both authentic and impactful.
We designed a cohesive visual language that bridged the gap between nature and luxurious urban living. We adopted a palette inspired by natural greens, earthy tones, and occasional bursts of vibrant colors— mirroring the diverse flora The Plant Daddies promote. The aesthetic was clean but never sterile, ETHEREAL, BUT NOT too DREAMY. THIS AllowED the richness of nature to come through in every frame.
+ Collaborative Design Process—
In collaboration with The Plant Daddies, we embraced a process that was iterative, creative, and adaptable. Together, we developed mood boards, conducted multiple revision cycles, and refined each element based on feedback. The synergy between our teams enabled us to push boundaries, ultimately crafting a design aesthetic that felt true to The Plant Daddies’ evolving brand.
We delivered a design that was more than aesthetic; it was experiential. The transformation was instantly recognizable on both their Instagram grid and website. The new content received immediate attention from the Plant Daddies’ community, fostering more interactions and driving brand conversations around sustainability and plant care. More importantly, the new brand identity created a seamless narrative from social media to the website, embodying the spirit of The Plant Daddies across every touchpoint.
+ Final Thoughts—
For Born on Sunday, this project encapsulated what we do best—elevating brands through bold yet thoughtful design that speaks to the heart of their mission. By combining storytelling, visual mastery, and seamless collaboration, we were able to bring The Plant Daddies’ vision to life in a way that felt authentic, inspired, and future-focused.